An Intro to Pinterest

Pinterest is a great tool for both personal and business uses. While other platforms such as

Instagram and Facebook come to mind when thinking about social media, Pinterest should not be

overlooked. Pinterest is less about social interactions, and more about inspiration, creativity, and

even the selling of products. Think of Pinterest as a visual search engine and not a social media platform.

Understanding Pinterest from a consumer point of view

As a non-business account, users have the option to create their own pins and boards. If you are

not familiar with these terms there are a few things you should know. You can think of Pinterest

boards as virtual mood boards. Pins are each individual piece, or post, of that mood board. Users

can create multiple boards with different themes. For example, when planning an event such as a

wedding, people will often create Pinterest boards. On the board, they will include pins that serve

as inspiration for their wedding: dresses, shoes, bouquets, decorations. Usually, by the time a

board is finished, there is a clear aesthetic that has been created.

Users have the option of making both public and private Pinterest boards. Just like any other

social media platform, users also have the option to follow other accounts. Users can view and

seek inspiration from others’ creativity.

If you are looking to find inspiration and put your creativity to use, a normal Pinterest account is

the perfect place for you. If you want your company or product to be that inspiration, creating a

Pinterest business account is the way to go.

Tips for your business

Pinterest business accounts are the perfect source of advertising. While Pinterest users are

creating boards, they are searching for the perfect pins to add to their page. Once those pins are

added, everyone who follows that user will now have access to your content. If you are creating

pins that users enjoy, you are practically gaining free promotion.

As a Pinterest business account, there are a few things you most certainly should do. For starters,

be sure to claim your website and other social media accounts in your settings. By doing this,

you will get credit for all of your content. This means if another user finds a picture from your

website and uploads it to Pinterest, that pin will also be directly linked to your account as well,

once again directing more traffic to your account. Be sure to also link your website to your

account. Gaining traffic is useless if your page isn’t a direct link to your business.

As a business user, you have the option to create advertisements to expand your outreach. With

the use of their automated targeting, demographic, and customer list features, you can easily

reach your target market. Pinterest business accounts also grant you access to important analytics

that you should utilize. Using these analytics can tell you what content users are most receptive

to. Additionally, you will have access to see what trends are popular at the moment. From there,

you can adjust your future posts to fit that mold. If you are someone who has no prior experience

with analytical insights, don’t fret! Schedule a consultation with Eryn!

While creating pins, remember to put your brand and business at the forefront. Be sure your

business doesn’t get lost in your pins. While Pinterest is a place to get creative, your posts should

still be very much on brand and serve as an extension of your company.

Good luck and Happy Pinning!

Written in collaboration with Jane Parry from OSU The PRactice